OER2 : Waymaker Marketing

The OER Outcome-level Effectiveness Report (OER2) presents information about how well course content is working to support student learning as measured by summative assessments aligned to each outcome. This information is updated each semester. We provide this information to the community for accountability and transparency purposes, to increase the field’s understanding of where students struggle in the course, and to facilitate the collaborative continuous improvement of the open content supporting student learning in the discipline.

Fall 2016, Waymaker Marketing


Most Difficult Outcomes

  1. Examples of Corporate Strategies
  2. B2B and B2C Marketer Ethical Dilemmas
  3. The Marketing Research Process
  4. Segmentation and Targeting Rationale
  5. Developing a Marketing Campaign Plan and Budget
  6. Challenges for New Products
  7. Product Portfolio Management
  8. Role of Marketing Plan
  9. Business-to-Business Purchasing Decisions
  10. Competitive Bidding

Complete information on outcome-level effectiveness is available here.

If you’re interested in improving student learning in this course, choose an outcome from the list above, review the content used in the Fall 2016 version of the course, and then:

  • Create a short video, diagram, explanation, or other resource that will improve student learning on the topic, or
  • Revise or remix the existing course content in a way that will improve student learning on the topic, and
  • Send your improvements to david@lumenlearning.com.

To be considered for inclusion, you must (1) license your contribution CC BY or CC BY-SA and (2) indicate how you would like to be attributed. Once your contribution is reviewed and incorporated, you can return to this page next semester to see how your contribution impacted student learning.