Plays to generate awareness, excitement, and momentum to recognize the impact you’re making.

MARKETING CAMPAIGNS

Use this play to:

Raise awareness about your initiatives by targeting departments, faculty, and support staff with strategic messaging that promotes specific action. See More Plays Back to Playbook Home Ask a Lumen Expert

Running the Play

Step 1. Call the Play. What’s your objective, […]

PUBLIC ANNOUNCEMENT

Use this play to:

Issue a public announcement(s) about your OER initiative, goals, and/or the success you’re seeing. Quote specific faculty and students impacted. Report cost savings and other metrics. See More Plays Back to Playbook Home Ask a Lumen Expert

Running the Play […]

OER PROFESSIONAL DEVELOPMENT DAY

Use this play to:

Students use the familiar bookstore purchasing process to pay for printed materials, platform or other support fees associated with reliable, effective OER. See More Plays Back to Playbook Home Ask a Lumen Expert

Running the Play

Host a […]

ENGAGE STUDENT LEADERSHIP

Use this play to:

Cultivate relationships with student leaders to help raise awareness about textbook affordability and advocate for broader use of OER. See More Plays Back to Playbook Home Ask a Lumen Expert

Running the Play

Play write-up coming soon!

Helpful Resources: