Plays:
Building Awareness & Enthusiasm
Use the plays below to generate awareness, excitement, and momentum to recognize the impact you’re making.
ADVERTISING FOR OER
See More Plays Back to Playbook Home Ask a Lumen Expert Running the Play [...]
OER INITIATIVE WEBSITE
Use this play to: Create a website to let your campus community (and the world) know about your OER initiative and the impact you’re making with OER. [...]
HONE YOUR ELEVATOR PITCH
Use this play to: Develop and practice your elevator pitch for OER: a succinct, persuasive sales pitch that lasts roughly the length of an elevator rode. [...]
ORGANIZE AN OER SUMMIT*
Use this play to: Organize a local, regional, or statewide event as a "summit" for OER veterans and newcomers to learn from each other, share experiences, and [...]
TARGET NEW AND PART TIME FACULTY
Use this play to: Identify areas where your institution wants to make an impact with OER, including impact points that motivate key stakeholders to engage (such as [...]
OER AWARD AND RECOGNITION PROGRAM*
Use this play to: Create an award program to recognize and express appreciation for individual contributions moving towards broader use of OER. Note: Asterisk denotes this [...]
FACULTY WORKSHOP & TRAINING PROGRAM*
Use this play to: Identify, develop and deliver hands-on, workshop-style training to build effective OER teaching and learning techniques. Note: Asterisk denotes this is a proven, [...]
PEER PRESENTATIONS AND SHARING*
Use this play to: Invite OER veteran faculty members from your campus or neighboring institutions to share what they’ve done and how it is impacting teaching and [...]
STUDENT PANEL*
Use this play to: Invite a panel of students who have used OER to speak publicly about how using open educational resources makes a difference for them [...]
CONFERENCE PRESENTATIONS*
Use this play to: Seek out opportunities to share your and your faculty’s accomplishments at conferences and professional gatherings. Note: Asterisk denotes this is a proven, [...]
ON-ON-ONE COFFEE CONVERSATIONS
Take time to sit down with individual faculty members over coffee, show them OER materials and ask what they think. Meet them where they are to build bridges [...]
COURSE CATALOG OER TAG*
Use this play to: In your course catalog, tag sections that use OER as low/no cost courses. Note: Asterisk denotes this is a proven, high-impact play. [...]
FACULTY MINI-GRANT PROGRAM*
Use this play to: Create a faculty grant program that creates funding incentives to try OER, while aligning with your strategic goals for expanding OER adoption. [...]
A SANDBOX OF YOUR OWN*
Use this play to: Set up a “sandbox” course to give faculty members the opportunity to see, explore, and evaluate an OER course in their own discipline [...]
IDENTIFY AND CULTIVATE OER SPOKESPERSON
Use this play to: Identify charismatic spokespeople whose enthusiasm for OER is contagious, and who are willing to share their experiences and motivate others to try OER. [...]
FACULTY PANEL*
Use this play to: Invite a faculty panel to present at a local conference, professional development day, OER event and/or a regional/national conference. Note: Asterisk denotes [...]
FACULTY ROUNDTABLE SESSIONS
Use this play to: Invite faculty to attend an in-person or virtual Faculty/Student Roundtable session to hear from faculty and/or students who have used OER, and to [...]
"JUST TRY IT"
Use this play to: Challenge faculty to jump in and just try OER for the first time, using content that gives them an easy starting point for [...]
INFORMATIONAL LANDING PAGES
Use this play to: Create a web page (or “landing page”) to promote your OER initiative and the resources available to support your campus community. [...]
STUDENT SAVINGS SOCIAL MEDIA CAMPAIGNS
Use this play to: Invite students to share what they spent on textbooks and how they utilized cost savings via social media to promote OER. [...]
MARKETING CAMPAIGNS
Use this play to: Raise awareness about your initiatives by targeting departments, faculty, and support staff with strategic messaging that promotes specific action. See More [...]
PUBLIC ANNOUNCEMENT
Use this play to: Issue a public announcement(s) about your OER initiative, goals, and/or the success you’re seeing. Quote specific faculty and students impacted. Report cost savings [...]
OER PROFESSIONAL DEVELOPMENT DAY
Use this play to: Students use the familiar bookstore purchasing process to pay for printed materials, platform or other support fees associated with reliable, effective OER. [...]
ENGAGE STUDENT LEADERSHIP
Use this play to: Cultivate relationships with student leaders to help raise awareness about textbook affordability and advocate for broader use of OER. See More [...]
Questions we’re answering:
- How do you spread the word?
- How do you get people genuinely excited?
- What role can students play?
- How can you draw attention and recognition beyond campus?